Why Your Small Business Needs a Website

Running a small business can feel like an endless series of tasks and to-do lists—trust us, we know. And while we hate to add to your workload, there's one important thing you must not neglect: Getting an online presence established for your small business. And that starts with a great-looking website.

We hate to break it to you, but having a Facebook page alone isn't enough to meet the full potential of your online reach and conversions (sales), although Facebook can be a useful and important component of a successful digital marketing strategy.

If you're a little hesitant to believe the people who are trying to sell you a website (that would be us) about the claim that a website is super important for your small business, we get that. But you don't have to believe us. Check out this remarkable data on business websites in 2023 compiled by Forbes.

It overviews data that shows a staggering 28 percent of all business today is conducted entirely online. Further, 71 percent of businesses already have a website, and among small businesses alone, an estimated 43 percent were planning to launch their own websites in 2023.

If those numbers feel a little jarring, don't stress over it. It's really not too late at all to get your own business online, and you can do it easily and affordably with Bon Morris Web Development. By establishing your own small business website, you open up opportunities for online sales. For instance, if you run a food service, you could now take orders and payments online for later pickups, drive-thrus, and deliveries. A florist could take online orders and payments from faraway relatives who otherwise would skip making the purchase because, let's face it, many people are phone-call averse.

But what if your business isn't geared for online sales? Well, think about the next time you need to hire a contractor for a home project. Word-of-mouth is a great way to find a local service provider, but when that falls short, we turn to Google. Imagine a quick Google search brings up a sleek, professional website for a contractor in your area, complete with photos of their previous projects, photos of their staff, references from their previous clients, and contact information.

Now, imagine that you're the contractor.

It's easy to see how a website can help your small business as we move into 2024, but for many business owners, the big hindrance is cost. If that's a concern for you, we'd like you to give us a call, anyway. We're laid back, low-pressure, and easy to talk to, and our pricing is affordable and totally transparent. We're also happy to answer any of your questions about how we can help with digital marketing, branding, and SEO.

Here's wishing you and all of us small businesses best of luck and many sales in the new year!